Hikari Iwahata

From Tokyo, based in NYC. Freelance strategist specializing in brand concepting, brand identity, and communication strategy. Previously drove communication strategy at VML NY (WPP)—most notably for Hellmann’s “When Sally Met Hellmann’s” Super Bowl campaign as well as for Unilever, Nestlé, Lenovo, and Samsung—and led brand strategy at 500 Designs.