日本語
About
Sa-Bi-Ne (Sah-Bee-Nay) is a strategy and wholesale practice helping Japanese brands expand globally—bridging local heritage and worldwide sensibilities—with a focus on elevating female-owned businesses.



Hikari Iwahata
From Tokyo, based in NYC. Freelance strategist specializing in brand concepting, brand identity, and communication strategy. Previously drove communication strategy at VML NY (WPP)—most notably for Hellmann’s “When Sally Met Hellmann’s” Super Bowl campaign as well as for Unilever, Nestlé, Lenovo, and Samsung—and led brand strategy at 500 Designs.

Services
•  Market research
•  Cultural trend analysis
•  Brand strategy
•  Concepting
•  Positioning 
•  Communication strategy
•  Campaign planning
•  Wholesale advisory
•  Global market entry

Sa-Bi-Ne

© Sa-Bi-Ne, 2026